Amazon Prime Video Launched in India: Watch your Favorite Movies and TV shows
Amazon Prime Video is finally launched in India. After giving tough competition to the e- commerce sites like Flipkart, snap deal, myntra and others are set for a giant clash with Netflix & Hotstar. Amazon has entered into streaming video services with Amazon prime. The Android and IOS users can now subscribe to Amazon Prime at just Rs 499 per year, which is significant far less than its competitors Netflix and Hotstar.
How to Access Amazon Prime Video in India?
If you have Android smartphone and you've already installed and signed-in to the Amazon app the Amazon app, then you don't even need to sign into the Amazon Video app - you can just install it and start watching with no further steps. The Amazon Prime Video Application is included with Amazon Prime subscription. This makes Amazon Prime Video the cheapest video streaming service you can get with a pretty vast catalog that includes a number of award-winning original shows that are exclusive to Amazon.
Commenting on Amazon Prime Video’s India entry, Ajit Mohan, chief executive at Hotstar said, “Like Netflix, Amazon is a great company with a great pedigree. As the leader in a category, we have created and nurtured in the last two years; we are delighted with the interest in India that has followed the launch of Hotstar.” He added that consumers will choose streaming platforms with the best content and the best video experience. “And, on both, we are planning to retain all that has made us the leader.”
After tying up with filmmakers and film studios since September, Amazon Prime’s video content portfolio is led by Bollywood movies, a popular content category in India. It has 2016’s top Indian and Hollywood blockbusters including Salman Khan starred Sultan, Tamil superstar Rajnikanth’s Kabali and Hollywood money spinner Batman vs Superman – Dawn of Justice. Its international shows include Mr. Robot, The Night Manager, Lethal Weapon, The Good Wife and Two and a Half Men. In addition, the Seattle-based e-commerce firm said it has started production of new Indian Amazon Original Series with Ram Madhwani, Prasoon Joshi, and comedy collective All India Bakchod (AIB), among others.
Key Features of Amazon Prime Video:
- The apps are available now for Android and iOS
- You will be able to stream movies and TV shows at just Rs. 50 a month
- Amazon Prime Video has local as well as international content
You can subscribe to Prime at just Rs. 499 per year; the full price is supposed to be Rs. 999 per year, That's significantly lower than Netflix, where the monthly fee is Rs 650, and it's also cheaper than homegrown alternatives such as Hotstar, which charges Rs. 190 per month. You can use your Indian Amazon Prime account to view Prime Videos in other countries, at which point you'll see the catalog for that country with Indian account for just Rs. 499, you can still access the full US catalog of Amazon Prime Video.
Amazon is going improve to the local market with the Prime Video service. It is reported to be in the race for the IPL streaming rights, which would give the company access to India's huge sports market. Apart from this, the company has also been in talks with several Indian studios. In the past few months, Amazon India has officially confirmed tie-ups with the likes of Dharma.
Amazon is making the efforts equally between Hindi movies and its own originals. The top scroll shows films like Sultan, Kabali, and Raaz (the last two are Amazon exclusives), alongside Supernatural, and the Man in the High Castle, the latter being Amazon Prime Video exclusive. TV shows on Amazon Prime Video focus on a number of popular picks that feel more low-brow than Netflix's slate, with picks such as 2 Broke Girls, and Mike and Molly, though we also noticed quite a few shows that it shares in common with Netflix as well.
Although it's going to face stiff competition, Amazon is focusing more heavily on local content, which would not just help it be more appealing to audiences within the country but would also likely be cheaper to acquire than international IPs. Although Prime Video will have an impact on other streaming services, it is also a very good boat for the e-commerce company as competition heats up against local rivals such as Flipkart. It’s a welcome step to see Amazon Prime Video in India, as it brings several award-winning original shows, which you would not otherwise be able to watch.