Evernote New Privacy rules to access date for Machine Learning Capabilities:
Evernote Tweaking Privacy uses the data to Improve machine learning capability services:
According to the company's policy update notice, "Only employees who are fulfilling one of the customer or business needs... will be able to access your data." The number of employees that can access user data is strictly limited, all of whom undergo background checks.
Unchecking the "Allow Evernote to use data"
If you don't want to participate, you're free to opt out of the machine learning service by unchecking the "Allow Evernote to use business data to improve my experience" on the admin console. The Setting feature of unchecking the “Allow Evernote” doesn’t prevent employees from accessing account information for reasons other than improving the machine learning based capabilities. Apart from the toggle option to disallow global access to all notes, there is an option to restrict access to specific notes. Individual notes can be encrypted within the application, and these notes will not be available to anyone without the password to access the notes.
Focussed on the data security:
Evernote focussed on the data security measures in place. The data accessed by employees is stored in secure locations with strong authentication measures. The team checks the systems for vulnerabilities in the code. Evernote also hires external teams to try and actively compromise the data and reveal any weaknesses in the system that Evernote employees may not be aware of. Evernote will not be using the account information to deliver targeted advertisements but will be using analysis to serve features relevant to the usage.
Privacy and safety of users content:
Tech services need to balance between deploying machine learning for a better user experience and protecting the data of the user. Allo, an instant messaging app, failed to carry out the promise of not saving the chats of users. Google is saving Allo conversations to improve its machine learning capabilities. Google Assistant is an important feature of Allo, and can be called on in group conversations, and is the third entity in two-way chats.